UX and product leader with 15+ years across software engineering, front-end architecture, and design leadership. I built the systems before I designed them, and now I direct AI agents to ship them.
01 About
I'm a UX and product design leader with 15+ years across software engineering, front-end architecture, and design leadership. My path into UX ran through the codebase. I built the systems before I designed them, which means I can push hard for great design without losing sight of what's actually buildable.
I've led design systems from the ground up, shaped product roadmaps, and gotten Product, Design, and Engineering working from the same playbook on enterprise platforms used by thousands of people every day, at Kroll, Home Depot Pro, and Bank of America.
Today I run Beast Level Labs, an AI-driven app design studio where I direct AI coding agents to take products from concept to production, with the specs, design tokens, and quality gates that keep them on-brand and accessible.
02 Now · Beast Level Labs
Founded in September 2026. I direct AI coding agents as a full product team, writing the specs, design contracts, and guardrails that let them ship features, migrations, and tests to a consistent standard.
Submit any public URL. A headless browser captures what a visitor actually sees, and the Claude API evaluates the page against a 67-rule UX heuristic library.
A lead platform for roofing and solar contractors that turns public parcel, permit, and NOAA hail and wind data into scored, explained sales leads sold by county territory. Designed and built end to end in under three weeks.
Product blueprints and light/dark design tokens that keep AI-generated UI on-brand and consistent.
Several visual directions in hours, then structured critique of hierarchy, accessibility, motion, and copy.
CI that blocks off-token colors, Playwright and axe tests, and a Lighthouse accessibility target of 95+.
30+ pull requests merged through CI with unit, database, end-to-end, and accessibility tests.
03 Experience
Seventeen years, six companies, one through-line: making complex enterprise software feel simple to the people who use it.
Sep 2026 — Present
Beast Level Labs · Charlotte, NC
AI-driven app design studio taking products from research and branding to production-ready web apps. Designed and built UX-Ray and MyContracto.
Jan 2026 — Jul 2026
Kroll · Charlotte, NC
Owned UX/UI strategy for the PCM enterprise platform. Built and evolved its design system, ran usability testing, led UX for entitlements and permissions, and defined good UX in measurable terms.
Apr 2022 — Dec 2025
Kroll · Charlotte, NC
Led front-end and UX strategy for PCM, set UI standards, prototyped features with AI tools before development, and led onshore and offshore developers.
Apr 2016 — 2022
Home Depot Pro · Davidson, NC
Led technical design and UX strategy for the application framework that became the foundation for future enterprise apps. Trained developers on user-centered interface design.
May 2012 — Sep 2015
Bank of America · Charlotte, NC
Technical Design Lead for LEAN, used by roughly 20,000 customer service agents. Built a role-based rules and entitlements engine.
May 2011 — Apr 2012
Pinstripe Incorporated · Charlotte, NC
Mentored three junior developers and architected a three-phase manufacturing platform.
Jun 2009 — May 2011
D.D.I. · Pittsburgh, PA
White-box testing on Agile R&D projects, with C# .NET automation tools and SQL validation.
04 Selected work
All UI standards shown were developed personally for these applications. Data in the Kroll screens is test data.
05 Toolkit
Figma · Adobe XD · Illustrator · Photoshop · Pendo · Ant Design · shadcn/ui · Radix UI · Design Tokens · AG Grid
UX Strategy · Design Systems · Usability Testing · UX Analytics · Accessibility · Prototyping · Product Discovery · Roadmaps
React · Next.js · TypeScript · Tailwind CSS · HTML · CSS · JavaScript · Python · C# · .NET · WPF · SQL
Supabase · PostgreSQL · PostGIS · Vercel · Stripe · Sentry · GitHub Actions · Playwright · Vitest · Azure
Claude · Claude Code · Claude API · Cursor · ChatGPT · Copilot · Gemini · AI coding agents · Prompt & spec engineering
B.S. Computer Engineering, University of Pittsburgh · Honors List · Engineering President